Behind the brand
I was inspired to start SPIRITOLOGIE because I studied and worked in the luxury fashion industry and witnessed first hand the un-sustainable and un-ethical practices and the way that profits were squeezed out of every last step of development and production.
The bags themselves came about because I love Morocco and the Moroccan culture, and getting lost in the medina.
People take the time to make a cushion, and then it takes pride of place in their home. When they are finished with it, we make a bag.
"Then it travels the world and becomes a talking point for sustainability, Moroccan culture, craftsmanship and sheer creativity"
This is what has happened for me when I carry one of these bags, and it is my vision for them. They look incredibly unique and are a talking point that people are attracted to. I have yet to carry one without people asking me what it is and where it came from!